Privacy Policy

Last Updated: October 20, 2025

We don't sell your data. This policy explains what we collect, why we need it, and how we protect it.

By using DukeOfHerbs.shop or AyersNaturals.com, you agree to this Privacy Policy.

WHAT WE COLLECT

Information You Provide:

  • Name, email, phone, shipping address
  • Payment details (processed securely — we never store your full card number)
  • Order history and account preferences

Information Collected Automatically:

  • Device type, browser, IP address
  • Pages you visit and how you use our site
  • Cookies for site functionality and analytics

The E25 Assessment:

  • Data from the E25 Assessment is treated as Sensitive Personal Information and protected with enhanced encryption.
  • Sensitive Data: Information provided during the E25 Assessment (e.g., energy levels, sleep patterns, wellness goals) is used solely to provide personalized protocol recommendations and AI coaching support. This data is never shared with third parties for their own marketing purposes.



HOW WE USE IT

To fulfill orders: Process payments, ship products, send order updates

To improve your experience: Remember preferences, personalize recommendations, fix site issues

To communicate: Send order confirmations (always), coaching emails (if enrolled), promotional emails (only if you opt in)

Unsubscribe anytime by clicking the link in any email or emailing help@ayersnaturals.com.

WHO WE SHARE WITH

We share your information only with services that help us operate:

Shopify (e-commerce platform), Klaviyo (email marketing), Stripe/Shopify Payments (payment processing), USPS/UPS/FedEx (shipping), Google Analytics (site performance)

Text Messaging (SMS)

If you opt in to receive text messages from Ayers Naturals / Duke of Herbs, we may send you order updates, personalized product recommendations, and promotional offers. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any message. For help, reply HELP or contact help@ayersnaturals.com.

We use automated processing to analyze your E25 results and provide real-time coaching insights. No health data is used to train public AI models

Consent for SMS is separate from email consent and is never a condition of purchase.†

No mobile information will be sold or shared with third parties for promotional or marketing purposes.

Cookies & Tracking

Essential cookies: Required for checkout and login
Analytics cookies: Google Analytics and Shopify track site performance
Marketing cookies: Used for retargeting ads on Facebook/Google/Instagram

You can disable cookies in your browser settings, but checkout may not work without essential cookies.

HOW WE PROTECT YOUR DATA

  • SSL encryption for all transactions
  • PCI-compliant payment processing
  • We never store full credit card numbers
  • Restricted employee access to personal data

YOUR RIGHTS

You can:

  • Request a copy of your data
  • Correct inaccurate information
  • Delete your account and data
  • Opt out of marketing emails anytime

California & EU residents: You have additional rights under CCPA and GDPR. Email us for details.

To exercise your rights: Email help@ayersnaturals.com — we'll respond within 30 days.

DATA RETENTION

Orders: 7 years (tax compliance)
Accounts: Until you delete or inactive for 3 years
Marketing: Until you unsubscribe

CHANGES TO THIS POLICY

We'll update the "Last Updated" date above when we make changes. Continued use means you accept updates.