Our Story

Duke of Herbs started with Dr. James Duke, a world-famous plant expert who proved what ancient cultures already knew: herbs can help the body stay strong and balanced. We carry his work forward by mixing old wisdom with modern science to help men feel their best.

But herbs alone aren’t the answer. That’s why we pair every pack with coaching, daily steps, and simple tools to keep you on track. When you combine the right herbs with the right habits, you don’t just get healthier — you build energy, confidence, and strength that lasts.

  • OUR VISION

    We see a world where men stop guessing about their health and start measuring it with real numbers they can improve. Our mission is to give every man the tools — herbs, coaching, and daily habits — to build strength, confidence, and energy that lasts for decades.

  • OUR MISSION

    Our mission is to combine the wisdom of herbs with the science of coaching to help men take control of their health. We guide every man to measure, improve, and own his strength — one score, one pack, and one habit at a time.

  • OUR VALUES

    We believe in discipline over quick fixes, using nature and science together to deliver real results. With accountability, honesty, and a focus on strength that builds legacy, we help men create health that lasts.

100% Ethical

At Duke of Herbs, we make sure every supplement pack is safe, clean, and strong. All of our products are made in top-quality facilities that follow strict FDA and cGMP rules, and each batch is tested by outside labs to prove it’s pure and works the way it should. We only use herbs and ingredients that meet high scientific standards.

We also care about the planet. Our packs use a lot less plastic than bottles, and many are recyclable or compostable. From careful measuring of every capsule to eco-friendly packaging, we work hard to give you supplements you can trust.

Why Coaching & Accountability Matter

When someone checks in on your progress, you’re much more likely to keep going. A 2023 research review showed that people who had regular coaching and accountability made bigger changes in their health, energy, and daily habits than those who tried on their own (NIH Study).

That’s why we don’t just give you supplements — we give you coaching and daily reminders too. When you mix the right herbs with the right support, it’s easier to stay on track and see real results.

Duke’s Performance League

The Duke’s Performance League is where men prove they’re more than talk. Built on discipline, accountability, and brotherhood, the League is a place where every man has a rank and every action counts. Here, wins are logged, struggles are faced together, and progress is measured on the scoreboard — because numbers don’t lie.

The League isn’t just a community — it’s a standard. Inside, men commit to living by values of strength, honesty, and legacy. Coaching, daily rituals, and rank challenges keep you moving forward, while the brotherhood makes sure you never drift alone. This is where men join to sharpen themselves, support each other, and rise.